Our Journey

Journey London was founded by two mums, Holly and Sonya, who were desperately searching for quality training bras for their growing daughters. After months of digging online and visiting countless retail stores, it soon became apparent that there was not a product that provided a high-quality fit, made from renewable materials on the market. After a few coffee mornings, the JL concept was born.

Our garments are designed and engineered by a collective of the world’s leading underwear designers to provide supportive, comfortable, eco-friendly underwear for pre-teens and teens without compromising on style. We understand that teens are on the go, active, and hungry to learn, with curiosity for the world around them. They desire eco-conscious products, which is why we created Journey London with a foundation based on ethical practice and a concern for the ecosystem. They are made from eco-conscious materials and designed to support and flatter a developing body comfortably.

Discover more about our eco-conscious efforts over on our sustainability page.